Find and evaluate guests
Use search, match reasons, and profile evidence to make a shortlist.
Start with the episode goal
Define the question or audience need the episode should address. Search for that expertise rather than a broad job title.
Review the fit
- Read the guest's introduction and topic evidence.
- Check links, prior appearances, and current projects.
- Confirm language and whether the guest records remotely or in person.
- Use match reasons as a shortlist aid, not as proof of expertise.
Start the conversation
Open the guest's profile and choose Message. Mention the show, the proposed topic, and why this guest's experience is relevant. A short, specific message gives the recipient enough context to respond.